Privacy Policy

Last updated: 17/11/2025

This Privacy Policy explains how This Not That Limited (“we”, “us”, or “our”) collects, uses, discloses, and protects your information when you visit our website thisnotthat.co.uk (“the Site”).

By using the Site, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

1.1 Personal Data You Provide

We may collect personal information that you voluntarily provide, such as:

• Name

• Email address

• Contact details

• Any information submitted through forms, subscriptions, or correspondence

1.2 Automatically Collected Data

When you interact with the Site, we may automatically collect:

• IP address

• Browser type and version

• Device information

• Pages visited

• Time and date of access

• Referring website

1.3 Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Enhance website performance

• Analyse traffic and user behaviour

• Personalise content

You may control cookie settings through your browser.

2. How We Use Your Information

We process your data to:

• Operate and maintain the Site

• Improve user experience and functionality

• Respond to enquiries

• Send newsletters or marketing communications (with your consent)

• Analyse website performance

• Prevent fraud and ensure security

3. Legal Basis for Processing (UK GDPR)

We rely on the following lawful bases:

• Consent

• Performance of a contract

• Legitimate interests (e.g., improving our service)

• Compliance with legal obligations

4. How We Share Your Information

We may share information with:

• Trusted service providers (e.g., hosting, analytics, email marketing)

• Legal or regulatory authorities, where required

We do not sell or rent personal data.

5. Data Retention

We keep personal data only for as long as necessary to:

• Fulfil the purposes described in this policy

• Meet legal and compliance requirements

Data that is no longer needed is securely deleted.

6. Security

We implement appropriate technical and organisational safeguards to protect your information.
However, no online data transmission or storage system is entirely secure.

7. Your Rights (UK GDPR)

You have the right to:

• Access the personal data we hold about you

• Request correction or deletion

• Object to certain types of processing

• Request data portability

• Withdraw consent at any time

To exercise these rights, please contact us using the details below.

8. Third-Party Links

The Site may contain links to external websites.
We are not responsible for the content or privacy practices of these third-party sites.

9. Children’s Privacy

Our Site is not intended for children under 16, and we do not knowingly collect data from individuals under this age.

10. International Data Transfers

If personal data is transferred outside the UK, we ensure suitable safeguards, such as:

• Standard Contractual Clauses (SCCs)

• Adequacy decisions

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically.
Updates will be posted on this page with a revised “Last Updated” date.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us: